Kumarie Perera
Manager, Corporate Communications and Brand Strategy, Ontario Hospital Association
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Alicia Pereira
VP, Marketing & Communications, Ontario Centre of Innovation
Alicia Pereira is a strategic communications leader with a passion for innovation, advocacy, and impact. As VP of Marketing & Communications at the Ontario Centre of Innovation, she champions Ontario’s tech trailblazers and drives bold storytelling on a global stage. With a background in news media (CTV, CityTV), human rights, and social impact, including a Gemini-nominated investigation and a documentary climb up Mt. Kilimanjaro, Alicia blends media savvy with purpose. She’s also a published author, UN advocate, and board member with the Public Services Health & Safety Association.
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From newsrooms to innovation hubs, Alicia brings fearless energy and heart to everything she does.
Sophie Nadeau
Vice President, Canadian Medical Association
Sophie Nadeau is a bilingual media expert with nearly thirty years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications.
She is currently leading a special team at the Canadian Medical Association that is working to support, create, and promote trusted health system information in the Canadian media ecosystem.
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This work includes leading Healthcare For Real – an initiative to help Canadians make sense of the health care system with context and solutions.
From 2016-2023, she was Vice President, Corporate Reputation, Executive Training & National Earned Media at Edelman Canada. In her time with the firm, she counselled more than 100 companies and organizations from every sector on a range of complex issues. She coached CEOs & C-suite executives on how best to connect with people about the things they care about.
From 2009-2014, Sophie was the Senior Media and Communications Advisor for U.S. Government operations in Canada. From President Obama’s first visit to Canada, to former Secretary Clinton’s multiple trips and hundreds of issues and challenges in between, she was at the centre of local, national, international media and the Canada – U.S. relationship.
Sophie has also acted as the Media Relations Manager for the Auditor General of Canada and as a Media Relations Officer for the University of Ottawa.
Prior to working in public relations, Sophie spent the first part of her career as a journalist and television producer working with several national media organizations.
She holds a Masters Degree in Communications (with honours) from the University of Ottawa (Ontario) as well as a Bachelor’s Degree in Journalism and Communications from the University of Regina (Saskatchewan). Her academic research focuses on the impact financial pressure and tight resources have on story choice in the newsroom.
Michael Blackburn
 Acting Associate Director, Communications, Toronto Public Health
Michael Blackburn is an award-winning professional communicator and earned his Strategic Communication Management Professional (SCMP®) accreditation through the Global Communication Certification Council. He is the Acting Associate Director of Communications at Toronto Public Health – the largest local public health agency in Canada – and served as the Public Information Officer at the City of Markham’s Emergency Operations Centre during the COVID-19 pandemic. Michael is the Past President for the Toronto chapter of the International Association of Business Communicators and Pflag York Region – a local a 2SLGBTQ+ support, resource and education network.
Ben Hagon
President and Creative Director, Intent
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Kyla Kumar
Vice President, Communications & Brand Strategy, University Health Network
Kyla Kumar is Vice President, Communications & Brand Strategy with University Health Network, Canada’s #1 hospital and the top publicly-funded hospital in the world.
As part of her diverse portfolio, Kyla is responsible for stewarding the continued enhancement of UHN’s exceptional reputation at a provincial, national and global scale, including driving the development of a new, modernized and comprehensive brand-building strategy, as well as designing digital-first communications and marketing experiences.
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An award-winning communicator, brand-builder and corporate strategist, Kyla has spent more than 20 years in the health care, non-profit and consumer goods sectors leading a diverse range of corporate service portfolios including Marketing, Communications, Information Technology & Government Relations.
Outside her active career, Kyla is Vice-Chair, Good Shepherd Centres of Hamilton, an Advisor with McMaster University’s Wilson College of Leadership & Civic Engagement and a Board member of the St Joseph’s Health System International Outreach Program.
Leigh Duncan
Chief Communications and Public Affairs Officer, Scarborough Health Network (SHN)
Leigh Duncan is the Chief Communications and Public Affairs Officer at Scarborough Health Network (SHN), one of Canada’s largest and most diverse community-based hospital networks. As a member of the executive leadership team, she leads the organization’s communications and public affairs portfolio, overseeing corporate communications, marketing and creative services, media relations, stakeholder engagement, and reputation management.
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She serves as a trusted advisor to SHN’s senior leadership and Board of Directors, providing strategic counsel on organizational transformation, public affairs, advocacy, issues management, and crisis communications.
Leigh has played a key leadership role in advancing SHN’s profile as an innovative and high-performing healthcare organization, supporting major strategic initiatives, government advocacy efforts, and transformational projects aimed at improving access to care for the community SHN serves.
With more than a decade of senior communications and public affairs experience, Leigh has built a career at the intersection of strategy, policy, and leadership. Prior to joining SHN, she held several senior positions within the Government of Canada, providing strategic communications and public affairs counsel to several Cabinet Ministers and former Prime Minister Stephen Harper on policy, stakeholder relations, and high-profile public issues.
A passionate advocate for women in leadership and workplace inclusion, Leigh is a mother of four and is deeply committed to mentoring women navigating the challenges and opportunities of balancing career advancement with parenthood. She serves as Executive Lead for the Parents and Guardians Community of Inclusion at SHN, is actively involved in her church community, and sits on the Board of Directors for the Council of Early Childhood Educators.
Leigh holds degrees from Brock University and Carleton University and is a frequent speaker on leadership, public affairs, strategic communications, and working parenthood.
Melanie Anderson
Manager, Marketing & Communications, Scarborough Health Network Foundation (SHNF)
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Rob McEwan
EVP National Health Lead, ChangeMakers Health
Rob believes healthy communications are based on personal relationships. He interacts with health reporters, patient advocacy groups, hospitals, researchers and clinicians on a daily basis. Rob provides life science and disease advocacy communications consulting with over 25 years of PR agency experience in strategic planning, stakeholder engagement and media relations.
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Rob has led a number of, industry recognized and award-winning, national disease understanding campaigns. He’s supported over 100 Health Canada Notice of Compliance (NOC) announcements and dozens of medication warning, advisory and recalls. Rob has proudly partnered with leading public health institutions – such as Scarbrough Health Network, Niagara Health and North York General Hospital – and several life science industry leaders, including: AbbVie, Biogen, GlaxoSmithKline, Incyte, J&J Innovative Medicines Canada, Novo Nordisk and Takeda.
Philip De Souza
Vice President, Communications and Marketing, HIROC
Philip De Souza has always been passionate about connecting with people on a deeper level – listening to their stories and learning from them. From storytelling to experiential marketing campaigns to internal engagement touchpoints (to name a few) – Philip is constantly seeking new ways to push boundaries. The result – award winning initiatives that start a dialogue, change minds and drive action.
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Philip has been fortunate enough to have experienced a wide variety of roles. Starting as a student scanner at his current organization, he knows what it takes to put in the hard work, build trust and move up.
Today, as Director of Communications and Marketing at HIROC Philip is proud to have had a hand in building such a strong and unique brand. And together, with his dedicated team, he is excited to see how they can continue to evolve it.
Angélique Simpson
Senior Manager, Strategic Communications and Government Relations, The Association Of Faculties of Medicine of Canada
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Karl Oczkowski
Director of Strategic Communications, CHEO
Karl is a seasoned communications, marketing and brand strategy leader who has helped multiple organizations elevate the awareness and impact of their brands.
He currently serves as Director of Strategic Communications at CHEO in Ottawa, where he has helped lead innovative partnerships to reach families with trusted health information — including CHEO’s collaborative work with YouTube Canada, the focus of this presentation.
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Karl has worked across industries, including healthcare, agriculture, research, higher education and business. Prior to joining CHEO, he was Senior Director of Corporate Communications and Public Relations at the Canadian Chamber of Commerce, Canada’s largest business lobby group. Before that, Karl served as Assistant Director of Communications at Universities Canada, and earlier in his career, he was part of communications teams at the Kingston Health Sciences Centre and the North West Local Health Integration Network (LHIN), in Thunder Bay.
Karl has acted as a valued advisor to executives and boards of directors, securing countless bylines for thought leaders in publications such as the Globe and Mail, Toronto Star and Postmedia publications. He has also published multiple national op-eds under his own name, exploring issues related to Canada’s economy and workplace culture.
Garth Graham
M.D., M.P.H., Head of YouTube Health
A cardiologist, researcher and public health expert, Garth Graham joined Google as Head of YouTube Health in 2020. He previously served in two US administrations as US Deputy Assistant Secretary for Health, and was Assistant Dean for Health Policy and Chief of Health Services Research in the department of medicine at the University of Florida School of Medicine. Most recently, he served as President of the Aetna Foundation as well as Vice President & Chief Community Health Officer at CVS Health. He currently sits on several boards, including the Advisory Council to the Director of the NIH, the Institute of Medicine Board on Population Health, and the board of the National Quality Forum.Â
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An elected member of the National Academy of Medicine, Garth obtained his MD at Yale University School of Medicine, MPH at Yale School of Public Health, Internal Medicine at Massachusetts General Hospital and Cardiology fellowship at Johns Hopkins. He holds three board certifications including internal medicine, cardiology and interventional cardiology. He also holds an honorary doctorate of laws from Regis College &Â an honorary doctorate from Eastern Virginia Medical School. In 2021, the Satcher Health Leadership Institute at Morehouse School of Medicine inaugurated the Garth N. Graham Distinguished Lectureship Award, which spotlights trail blazers who are leading the creation and advancement of health equity.Â
Anna Lo Giudice
Health, Learning, Kids Lead, Canada, YouTube | Google, Inc.
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Jim Billington
Vice President, Community Engagement and Communications, Saskatchewan Health Authority
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Mohsen Dezyanian
President, Empathy Inc.
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Chris Sisco
CEO, Digital Sisco
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Andrea MacLean
Director, Communications and Community Engagement, Ottawa campus, The Royal
Andrea MacLean, APR is a seasoned communications executive with more than 20 years of experience leading strategic corporate and philanthropic communications in Canada’s healthcare sector. Over her career at Bruyère, The Royal, and CHEO, Andrea has built and led high-performing teams responsible for brand stewardship, reputation management, issues and crisis communications, executive positioning, and major fundraising and donor engagement strategies.
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Known for translating complex health, research, and system-level change into clear, compelling narratives, Andrea has played a central role in major organizational transformations, including rebrands, capital campaigns, and the integration of communications across clinical, research, and foundation partners. Her work consistently advances trust, alignment, and impact among patients, families, donors, staff, media, and community stakeholders.
An Accredited in Public Relations (APR) professional, Andrea brings a pragmatic, mission-driven approach to leadership, with deep expertise in healthcare marketing, philanthropy, and enterprise communications.
Derek Rowland
Chief Communications Officer & Director, Public Affairs, Southlake Health
A seasoned strategist with 15 years of communications and public affairs experience, Derek Rowland is the Chief Communications Officer and Director, Public Affairs at Southlake Health. Prior to joining Southlake, Derek spent four years in progressively senior level roles in the Ontario government that culminated in serving as the Deputy Chief of Staff to a senior Cabinet Minister.
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During his tenure shepherding communications and policy files through government, he oversaw an international call for proposals to redevelop the largest remaining piece of waterfront property in the City of Toronto at Ontario Place. In addition, his leadership was instrumental in securing the single greatest direct financial investment into the province’s tourism industry through hallmark initiatives such as the Ontario Staycation Tax Credit and Ontario Tourism Recovery Fund.
Derek has worked in several settings throughout his career including in the public and private sectors at industry leading organizations like Scarborough Health Network and Johnson & Johnson Inc. Canada. He holds a Bachelors degree from McMaster University and has completed postgraduate education at the University of Toronto.
Jennifer Kuss
Vice President, Public Affairs, Strategy and Chief Communications Officer, Ottawa Heart Institute
Jennifer Kuss is an Ottawa native and seasoned communications strategist who has spent more than a decade helping organizations navigate complex issues, engage stakeholders and build trusted brands. As a senior communications advisor to multiple federal ministers, she led high-profile policy, communications and public affairs initiatives that supported businesses, communities and Canadians from coast to coast.
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Since joining the University of Ottawa Heart Institute in January 2025, Jennifer has brought that extensive experience to the healthcare sector, leading efforts to strengthen the Institute’s brand, expand its reach to new audiences and develop innovative communications and engagement strategies. Her work focuses on deepening connections with patients, partners, staff, and the broader community while supporting initiatives that enhance the patient experience and advance the Institute’s mission.
Janet Mawhinney
Director, Community Engagement for Communications and Partnership, CAMH
Janet Mawhinney is the Director, Community Engagement for Communications and Partnership at CAMH. She leads the multi-year partnership with the Toronto Symphony Orchestra, in collaboration with a CAMH clinical program. Her portfolio includes leading community engagement strategy with the CAMH redevelopment project; local community relations; the provincial Constituency Council Advisory; social enterprise partnerships; and supporting the CAMH Therapeutic Art Project.Â
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Her MO is that effective engagement requires internal and external collaboration, partnership, equity, strong communications and creativity. Her background is in equity, education and capacity building for change in health care.
Karen van Kampen
Manager, Communications, CAMH
Karen van Kampen is a communications leader, author, and purpose-driven storyteller with more than 15 years of experience in healthcare communications, journalism, and non-fiction science writing. She is passionate about the power of story to connect, inform, and inspire, helping organizations bring strategy to life and create meaningful change.
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As Manager, Communications, at the Centre for Addiction and Mental Health (CAMH), she leads the partnerships, equity, and advocacy portfolio, collaborating with community and health system partners to advance urgent conversations, accelerate health equity, and build collaborative change.
Vanita Sharma
Brand & Marketing Manager, SE Health
Vanita Sharma is a Brand & Marketing Manager with 12+ years of experience building brands and leading integrated marketing strategies across Canada’s health care, for-profit, and not-for-profit sectors. She’s worked across everything from brand and campaigns to corporate communications, employee engagement, and enterprise marketing—often tackling complex challenges where the stakes are high and there’s no simple playbook.
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During the COVID-19 pandemic, Vanita stepped into a leadership role within Marketing, partnering with executives to navigate rapid change, protect the brand, support business continuity, and help tackle the critical challenge of recruiting and retaining direct care staff.
She brings a practical, curious approach to marketing, combining strategy, creativity, data, and emerging tools like AI to turn complex challenges into meaningful results. She’s passionate about what happens when communications move beyond simply delivering messages—and start creating real connection and impact.
Bonnie Myers
Director of Talent Acquisition, SE Health
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Carly Weeks
Executive Vice-President, Public Affairs & Chief Communications Officer, St. Joseph’s Health System
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Lauren Stasila
Director, Communications, Content and Digital Strategy, St. Joseph’s Health System
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