Beyond Efficiency
The Convergence Reshaping Patient Care
Thursday, April 09, 2026 | Live Webinar
Presented by Spark Conferences & EY Canada
Health systems across Canada are being pushed to evolve by a convergence of forces that are reshaping expectations of care: a more vocal and informed healthcare consumer, persistent funding constraints, and rapidly advancing technology. While modernization efforts have traditionally emphasized efficiency, these pressures are increasingly exposing deeper misalignments in how care is designed, accessed, and experienced.
This session will explore how consumer expectations, funding models, and technology interact – and where tensions between them continue to limit progress toward more patient‑centred care. Rather than focusing on a single lever for change, the discussion will examine how these elements must come together to support new ways of delivering care that better reflect what patients value.
Designed for healthcare leaders and system decision‑makers, this webinar offers a future‑focused lens on modernization in Canada’s health system. It aims to reframe the conversation away from isolated initiatives and toward a more integrated understanding of the shifts required to enable care models that are responsive, sustainable, and centred on the people they serve.
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Speaker
Shannon MacDonald
Partner, National Government & Public Sector Healthcare
EY
Read speaker biography
Shannon MacDonald leads the digital health elements of the Health Care practice at EY Canada. She has deep experience with executive teams in strategic planning, leading and designing facilitated client sessions, and project leadership and governance. Her experience centres on the continuously evolving digital health sector and driving the innovations and transformations that move it forward in an inclusive and citizen-centred manner.
Previous to EY, Shannon was a Managing Director and Client Account Lead at Accenture for five years. During 27 years at Deloitte, Shannon served in various roles including Chief Inclusion Officer, Government of Ontario Lead Client Service Partner, Managing Partner — Atlantic, and National Health Care Leader.
Shannon is also the Board Chair of the University of Prince Edward Island Board of Governors. Shannon has an ICD.D designation, with experience on several not-for-profit boards over the past 25 years.
About Spark Conferences
We are Canada’s premier event production company specializing in the healthcare sector. We are dedicated to providing healthcare professionals with informational conferences in a peer-to-peer format.
About EY
EY is building a better working world by creating new value for clients, people, society, the planet, while building trust in the capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.